Event Marketer published an interview with Wilson Dow’s Creative Director, Harrison McEldowney, and Amway’s director of ABO Empowerment, Aubree Taylor, about creating a truly captivating, inspiring, and CEO-worthy event for top-tier attendees.
Taking place in Zurich, Switzerland, Amway’s Founders Council exceeded attendees’ expectations by making it feel like a curated, personalized experience with a tailored mix of prominent guest speakers and business alignment.
Some highlights?
- A visually captivating “art museum” that walked through Amway’s history
- An Expo Hall using the tennis courts where world champion Rafael Nadal trains
- A custom 600-drone show over Lake Lucerne that revealed next year’s Founders Council destination
Read the full article about completing another successful attendee experience.
